David A. Payne was named Chief Digital Officer of Gannett Co., Inc. in March 2011.  As CDO, David guides the company’s overall digital strategy and leads Gannett Digital, the division responsible for digital product development and design, technology, advertising operations, business development, analytics, video production, publishing systems and advertising operations for all of the company’s operating divisions.  He also oversees PointRoll, a multi-screen advertising technology company, and he serves on the Gannett Management Committee.

David joined Gannett from ShortTail Media, Inc. where he served as President and CEO of the video ad technology start-up he co-founded in 2008.  Prior to ShortTail, David was Senior Vice President and General Manager of CNN.com, which produced and distributed all of CNN’s digital services, including CNN.com, CNN Mobile, CNN.com Live, and CNN Video on Demand from 2004-2008.

During his 15-year career at Turner Broadcasting, David also served as Senior Vice President of Business Operations and Development of CNN (2001-2004); Senior Vice President and General Manager of CNN/Sports Illustrated Interactive (2000-2001); Vice President of Legal & Business Affairs for Turner Sports and Vice President/Team Counsel for Turner Sports Teams (1994-2000); and as Counsel for Turner Entertainment Group (1993-1994).

Prior to joining Turner, David served as an Assistant U.S. Attorney in the U.S. Attorney’s Office in Washington, DC, and he was an associate in Gibson, Dunn & Crutcher’s Washington, DC office.