Current Supporters

Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. For more information, please visit www.accenture.com.
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. Follow Adap.tv on Twitter @Adaptv. For more information, please visit www.adap.tv.
AdsNative is the platform (content ad-server and suite of tools) for premium publishers to monetize mobile traffic through native advertising with ease and at scale. Publishers can instantly create native ad units for mobile web & mobile apps, traffic directly sold campaigns, promote sponsored content written by the editorial team, convert brand content into native ads that seamlessly integrate with their site/app, backfill with content from brands we work with and also allow smaller advertisers to buy these native ad placements directly without any hand-holding. For more information, please visit www.adsnative.com.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. It’s what the world’s most influential advertising and media companies build their businesses on, and what enables them to deliver the ads that deliver the content that people love. For more information please visit www.appnexus.com.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to many Fortune 500 brands. For more information please visit www.bluekai.com.
Chartbeat measures and monetizes attention on the web. That means we work with editorial, video, and social teams to align them around the right audience development goals and give them the data they need to adapt when it matters. It means we work with publishers’ advertising teams to quantify their audience’s active time and attention rather than just their clicks. It means we prove the monetizable value of quality content over clickbait. It means we’re helping to create a sustainable media industry by changing the economy of the web from clicks to time. For more information, please visit www.chartbeat.com.
Collective is a leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective’s investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.
comScore, is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies. For more information, please visit http://www.comscore.com/
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. For more information, please visit www.emarketer.com
At Facebook, we build tools that help people to connect with one another and tools that make sharing what they want to share — ideas, stories, and photos — much easier. By doing this, we are extending people’s capacity to build and maintain relationships. For more information please visit www.facebook.com.
Ghostery is a global marketing technology company that provides online transparency and control to individuals and businesses. Millions of people around the world have installed Ghostery’s easy to use browser plug-in to see and manage the information they share with companies online. Ghostery’s Marketing Cloud Management software enables enterprises to better manage their marketing cloud, improving data governance, site performance and vendor management. Ghostery also offers privacy governance to enterprises, ensuring that companies comply with privacy standards and offer transparency to online users. For more information, please visit www.ghostery.com
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google provides publishers the tools to drive and engage audiences, monetize their content and distribute it through multiple platforms through variety of solutions like DoubleClick, AdSense, Google+. For more information, please visit www.google.com
Gravity aims to personalize the entire web in order to get the right content from publishers and advertisers in front of the right consumers. Our personalization is built upon the Interest Graph – the set of things you care about and how much you care about them. Gravity’s Interest Graph uses 37.5 billion active nodes to personalize consumer experiences and provide intelligence to marketers. Publishers who have leveraged Gravity’s personalization APIs and product offerings to deliver personalized content and ads, providing a magical and relevant experience to readers have seen an uplift of up to 240%. For more information, visit us at www.gravity.com.
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy. For more information, please visit www.indexexchange.com/.
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries. For more information, please visit www.inmobi.com.
Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. Hundreds of digital businesses in the U.S., Europe and Asia have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Triad Retail Media, Meredith, Centro, Axel Springer, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, Financial Times and the Wall Street Journal Digital Network. Krux is privately held with offices in San Francisco, New York City, Boston, London & Sydney. For more information, please visit www.krux.com.
LinkSmart is the world’s first real-time bidding engine for content marketers. Using natural language processing and machine-learning technologies, the platform programmatically determines the best content-to-content matches and delivers engaged audiences to premium publishers and native advertisers. Founded in 2009, LinkSmart is based in Boulder, Colorado and is backed by leading technology venture capital firms Foundry Group and Costanoa Venture Capital. For more information, please visit www.linksmart.com.
Lotame is the DMP for Maximum Audience Impact — helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, we’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. For more information please visit www.lotame.com.
Mather Economics is a global business consultancy headquartered in Atlanta, Georgia. We work with our clients to implement analytics-driven strategies that increase subscriber revenue yield, operating margins, reader engagement and reduce subscriber churn.

To support digital audience analytics, we have developed Listener™, a digital data capture and analytics platform. Listener enables the capture of high-quality user-level data that our team of data scientists and consultants turn into actionable items and real results. Listener also supports the implementation of analytics within your existing tech stack, such as Intelligent paywalls, targeted newsletters, content recommendations, and retention campaigns.
MediaRadar is a Web-based ad sales intelligence service. MediaRadar helps magazines, newspapers, and websites sell more ads by delivering the most up-to-date, relevant information to every member of the sales team, with access to information on over 7,000 publications. The user-friendly interface allows sales teams to research accounts, track social media and editorial, and find prospects with the click of a mouse. For more information, please visit www.mediaradar.com.
Mezzobit empowers digital content creators to protect and increase the value of their audiences and ad inventory. Powering hundreds of leading websites, Mezzobit’s SaaS platform optimizes the management of third party technology from ad tech, analytics, and social network vendors. This improves revenue by increasing ad viewability scores and stopping the data leakage that drives down CPMs. Plus, Mezzobit’s free tag management system accelerates site performance and decreases operating expenses, all with zero investment. With a founding team of former media executives, Mezzobit is the publisher’s ally in controlling online interactions between digital audiences and business partners. For more information, please visit www.mezzobit.com.
Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division. For more information, please visit www.millwardbrown.com/Sites/Millward-Brown-Digital.
Mixpo enables media companies and agencies to execute cross-screen, cross-social video ad campaigns. Our video ad products are polished, innovative, and can be tailored or created from scratch. Set up is fast whether we teach you to do-it-yourself or you utilize Mixpo as a managed service. We furnish the industry’s most comprehensive analytics, powered by big data, including ad verification and campaign performance segmented by DMA, audience, and mobile device. In 2013, Forbes named Mixpo one of America’s Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria BC. For more information, please visit www.mixpo.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform that allows markets to research trends in the online advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information please visit www.moat.com.
The Nativo platform enables publishers to easily activate, deploy and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The placement is in the content well of each publisher site and marketer’s content is consumed on the site as an article- all perfectly matched to appear native on every site type and every device. The result is higher performance and deeper user engagement with advertising that’s less intrusive. For more information, please visit www.nativo.net.
Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry’s premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.
Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue – including NBC Universal, Kelley Blue Book and Weather.com – rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, please visit www.operative.com
Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors from across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Fox News, Reuters, The Guardian, Slate, The Telegraph and New York Post. For more information, please visit www.outbrain.com.
PublishThis is one of the industry’s leading real-time curation platform for Enterprise Publishers and Content Marketers. Trusted by dozens of top publishers like MultiView, Boston Globe, Cox Media, Haymarket Media and brands such as SAP, Nutrisystem and Fandango, PublishThis combines the content industry’s most advanced semantic search technology with easy-to-use curation tools to help clients increase audience engagement, expand thought leadership, improve editorial productivity and innovate their digital offerings through real-time content. The company is based on Los Angeles, CA and has attracted an experienced and innovative mix of content, marketing and technology veterans, from leading companies such as Edmunds.com, Blue Nile, Youbet.com, CityBiz, Disney, Ebix, MySpace, and JPL. For more information, please visit www.publishthis.com.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. For more information, please visit www.pubmatic.com
PulsePoint is a global advertising technology platform that owns one of the largest transparent programmatic ad exchanges. PulsePoint’s next-generation programmatic and content marketing solutions leverage proprietary content and audience targeting technology to connect brands to the right audiences at scale. The company’s technology dynamically integrates content and audience data against individual impressions across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K. For more information, please visit www.pulsepoint.com
Revenue Lab is a consultancy of senior product executives (emphasis on execute) who have helped lead the digital transformation of some of the most iconic digital brands in publishing. Our mission is to accelerate revenue generation from digital news products via: Product Development Strategy & Management, Sales & Marketing, Research & Insights, Subscription Models & Data, all with the DNA of entrepreneurship that was born in Silicon Valley. Revenue Lab is for publishing’s practitioners; strategic partners for those owning the bottom-line. For more information, please visit www.revenue-lab.com.
Rubicon Project (NYSE:RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company’s mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally. It’s Seller Cloud platform makes it easy for publishers and mobile app developers to optimize revenue holistically across all sales channels, all ad formats and all screens. Founded in 2007 and headquartered in Los Angeles, California, Rubicon Project has offices globally including New York, Chicago, San Francisco, Seattle, Miami, Paris, Hamburg, Sydney, London, Tokyo, Singapore and Sao Paulo. For more information, please visit www.rubiconproject.com
ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, Calif. For more information, please visit www.sharethis.com
Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, TracFone, Altice Media Publicité and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a “GDPR ready” company as certified by independent data protection specialist, ePrivacy GmbH.
SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over two billion video ad decisions are processed through the SpotXchange platform daily, with ads delivered to 335+ million people in over 100 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. Follow SpotXchange on Twitter @SpotXchange. For more information, please visit www.spotxchange.com.
Teads‘ advertising formats are designed with the viewer experience in mind, placing videos in the heart of online premium content. The inventors of outstream advertising, Teads has carved out new online video inventory, which brands can access through their agencies and agency trading desks. Teads’ programmatic and managed services enable clients to deliver campaigns themselves, or have Teads execute on their behalf. With 25 offices humming worldwide, Teads offers a truly global solution, empowering video campaigns to reach relevant communities on local and global scales. For more information please visit http://teads.tv.
The Alliance for Audited Media is a nonprofit industry body founded by the ANA to ensure media transparency and trust. AAM provides essential cross-media verification and information services for North America’s leading media companies, advertisers and ad agencies. AAM-audited information was accessed or viewed more than five million times in the past year via its online database, distribution partnerships and direct data feeds to leading agencies and advertisers. In 2014 AAM merged with ImServices Group, one of the world’s most experienced providers of technology certification audits to industry standards established by the IAB, MRC and MMA. For more information, please visit www.auditedmedia.com.
Established in 2005, The Media Trust is the global leader in monitoring and protecting the online and mobile advertising ecosystem. With a physical presence in 65 countries, The Media Trust provides website security via comprehensive detection and alerting services to protect against malware, site performance issues and data leakage. The Company also provides ad campaign quality automation technology, verifying online ad campaigns and enabling comprehensive quality assurance. More than 400 publishers, ad networks, exchanges, agencies and corporate rely on The Media Trust’s comprehensive suite of detection and alerting services to protect their website, their revenue and, most importantly, their brand. For more information, please visit www.themediatrust.com.
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our platform offers the full spectrum of video ad products and services, including programmatic buying and selling and analytics that connect the two. For more information, please visit www.tremorvideo.com.
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, please visit www.trueffect.com.
Vibrant Media is a world leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. For more information, please visit www.vibrantmedia.com.
Vidible is a video content exchange that allows buyers and sellers of video to have control and transparency through a programmatic platform. The Vidible exchange platform is designed to make the video discovery experience seamless for publishers while giving control and transparency for clients in their ability to scale syndication and provide analytics. Vidible delivers the professional quality video content to the right context or audience at a transparent price in real-time across all devices. For more information please visit http://www.vidible.tv/.
Visible Measures is the innovation platform for video. Visible Measures works on both the buy side and the sell side of the advertising business. On the buy side, Visible Measures promotes video ads as content across premium publishers and uses its massive dataset to optimize these campaigns for earned media viewership. Visible Measures provides transparency for these campaigns through MRC-accredited metrics, including True Reach, which measures paid, owned, and earned media performance. On the sell side, premium publishers use Visible Measures for net-new monetization opportunities with our choice-based video inventory. Publishers can also increase revenue with Visible Measures by using our video content recommendation engine, powered by our industry-leading dataset and analytics – increasing video consumption on site by offering more relevant video content for audiences, driving pre-roll revenue. For more information, please visit www.visiblemeasures.com.
WebSpectator pioneered the time and attention ad space with the first holistic advertising solution, combining real-time analytics and ad serving. Its proprietary and MRC-accredited metric Guaranteed Time Slot (GTS) measures effective content engagement and trades time-spent viewing ads, videos or any media component. The GTS works seamlessly on programmatic as a CPA-like metric. WebSpectator’s premium publisher network currently trades over 900 million minutes of effective brand exposure every month. Follow @WebSpec on Twitter. For more information, please visit www.webspectator.com.
Yieldmo is a mobile advertising solution that increases revenue for publishers and optimizes ROI for advertisers, all while improving the overall ad-viewing experience for users. Our Ad Format Lab™ creates innovative ways to deliver advertising on mobile publisher pages, and continuously prototypes and live-tests ad formats to improve their favorability among users. Yieldmo’s Private Mobile Marketplace enables advertisers to purchase these exclusive ad experiences on the mobile pages and apps of premium publishers. The Private Mobile Marketplace is distinct in that it only includes premium advertisers and publishers, and provides transparent reporting down to the placement level. For more information, please visit www.yieldmo.com.