Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCNQ4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN-
Perspectives
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Advertising
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Research
Key trends shaping the booming streaming market
June 28, 2022 -
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Europe’s CTV audience is switched on for ads
June 1, 2022 -
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Publishers’ video focus among major shifts for 2022
May 17, 2022 -
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Streaming drives this year’s upfronts
May 10, 2022 -
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