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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCNQ4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN-
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Perspectives
Audience trust means authentication – and revenue
May 12, 2021 -
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Research reinforces the value of premium ad context
May 10, 2021 -
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Courting media consumers with a customized approach
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Identifying optimal subscription management practices
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Continuous connection as a business model
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