Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

Consumers oppose being microtargeted by political advertising
March 10, 2020 digital advertising, targeting
Research

How “Behind the Story” cards affect readers’ trust in the news
March 3, 2020 news consumption, transparency, trust
Publishers prepare for 2020 with technology investments
February 21, 2020 audience, content distribution, revenue diversification
New research offers a method to build habit-forming news products
February 13, 2020 media habits, user experience
Research

Gen Z not only loves content, they pay for it
February 5, 2020 consumer behavior, Gen Z, subscriptions
Research

Inside the maturing podcast advertising market
February 4, 2020 podcasting, supporter
What Chartbeat’s loyalty research says about the future of device, channel strategies
January 29, 2020 content delivery, content distribution, supporter
Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
January 28, 2020 consumer expectations, social platforms, trust
Reuters finds reader revenue critical for the future of media
January 21, 2020 consumer behavior, reglation, revenue diversification, social platforms, subscriptions
Research

New DCN report offers insights on programmatic marketplace
January 7, 2020 digital advertising, programmatic
Research

Consumers are excited about 5G connectivity. Less so about escalating privacy concerns
December 17, 2019 data collection, mobile, privacy
Publishers have reevaluated their platform relationships
December 10, 2019 local news, platforms, subscription models, subscriptions