Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

What this past quarter of engagement data tells us heading into 2020
December 9, 2019 consumer behavior, mobile, supporter
Research

Out of control: Consumers increasingly wary of data collection, use, and security
December 4, 2019 big data, consumer expectations, data collection, digital privacy
Research

Premium context and 30-second spots dominate video advertising right now
November 25, 2019 digital advertising, digital video, halo efffect, supporter
Research

Research confirms healthy consumer appetite for digital subscription products
November 19, 2019 consumer behavior, subscriptions
Research

The publishers’ guide to ecommerce
November 11, 2019 ecommerce, revenue diversification
Research

Navigating nine consumer paths to digital subscriptions
November 4, 2019 consumer behavior, subscriptions
Research

Malvertising: You ain’t seen nothin’ yet
October 30, 2019 digital advertising, malvertising, supporter
Research

Distribution, operations, and reporting key in newsroom transformation
October 28, 2019 content distribution, social distribution, social platforms, staffing, trust
Research

What the Australian Broadcasting Corporation can teach podcasters everywhere
October 24, 2019 podcasting
Perspectives

Mobile aggregators: The opportunity for referral traffic we’re not talking about
October 21, 2019 audience, consumer behavior, mobile, supporter
Research

Curiouser and curiouser: Getting the story straight on Warren’s 70% statistic
October 16, 2019 duopoly, supporter, traffic
Research

Story labels alone won’t restore trust. But depending on your approach, they can help
October 9, 2019 consumer behavior, disinformation, fake news, trust