Research / Insights on current and emerging industry topics
Archive
Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
-
Research
AMP referrals to publishers are increasing, and not just from Google
December 12, 2017 -
Research
DCN’s new research: Trust as a Proxy for Brand Value
December 6, 2017 -
Research
DCN and Reuters Institute studies align: Trust is key for the success of digital media
December 6, 2017 -
Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 -
Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 -
Research
From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 -
Asking the right questions to stop information disorder
November 8, 2017 -
Research
Consumers demand increased transparency from tech platforms
November 1, 2017 -
Research
-
Perspectives
-
Research
PEN America offers six-step game plan to combat fake news
October 18, 2017 -
Perspectives
The state of programmatic native in 2017
October 17, 2017