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Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

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OPA Study: The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis
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OPA Report: Paid Online Content U.S. Market Spending Report, FY 2003
May 11, 2004
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OPA Research: 18 to 34 Year-Olds: Behavioral Analysis
March 29, 2004
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OPA Research: Multi-Channel Media Brand Study
February 12, 2004
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OPA White Paper: The Web Habit: An Ethnographic Study of Web Usage
February 2, 2004
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OPA Member Companies: Business and Financial Highlights
November 20, 2003
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2003
September 23, 2003
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OPA Political Study: Voters Actively Engage with Politics Online
September 4, 2003
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OPA Media Consumption Study: Study Confirms Internet’s Role as Leading Daytime Medium
May 12, 2003
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OPA Report: Paid Online Content U.S. Market Spending Report, Q4, FY 2002
March 4, 2003
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OPA White Paper: The Existence and Characteristics of Dayparts on the Internet
February 6, 2003
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OPA Report: Paid Online Content U.S. Market Spending Report, Q2/Q3 2002
December 20, 2002