Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Research
Consumers rethink their pay-TV options
December 16, 2015 -
Research
Growth of the native digital experience
December 4, 2015 -
Research
Crowdsourcing creates robust audience dialogue
November 25, 2015 -
Research
INMA surfaces media innovation processes
November 24, 2015 -
Research
Streaming video quality impacts viewer engagement
November 20, 2015 -
Perspectives
Trust in ads triggers action
November 18, 2015 -
Research
Millennials consume premium news, and even pay for it
November 18, 2015 -
Research
Advice for addressing waterfall inefficiencies
November 17, 2015 -
Research
How mobile is changing marketing
November 13, 2015 -
Research
Mobile best practices for native ads
November 11, 2015 -
Research
Display advertising deserves more credit for inbound phone calls
November 10, 2015 -
Research
Smartphones dominate digital device popularity
November 4, 2015