Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

Consumers Will Pay a Premium for Innovation
July 22, 2015
Research

U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
July 21, 2015 digital advertising, IAB, programmatic, research
Research

Solving Digital Video Advertising’s Premium Dilemma
July 15, 2015 digital video, digital video spend, Forrester, Teads
Research

TV is Now the 2nd Screen for Kids
July 14, 2015 audiences, digital video, millennials, mobile
Research

Magazine Apps Keep Publishers Profitable and Users Engaged
July 8, 2015
Research

Native Ads Increase in Popularity and Price
July 6, 2015 native advertising
Research

More Professional and Snackable Digital Content
July 2, 2015 short form, video
Research

Google Search Found to Censor Results
July 1, 2015 search
Research

Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
Research

Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
Research

High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
Research

Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption