Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Perspectives
Content Marketing + Programmatic: Opposites Attract
December 3, 2014 -
Research
PulsePoint: Programmatic Set to Move Up the Sales Funnel in 2015
November 19, 2014 -
Research
Forrester: US digital ad spend to overtake TV
November 4, 2014 -
Research
BI Intelligence: mobile will account for half of digital advertising revenue by 2018
November 3, 2014 -
Research
Hub Research: TV Advertising in an OTT World report
October 31, 2014 -
Research
InSkin Media/RAPP Study: over 50% of consumers are put off buying by retargeted ads
October 23, 2014 -
Research
How Time-Based Measurement is Grabbing Digital Publishers’ Attention
October 22, 2014 -
Research
eMarketer: Native Advertising Roundup
October 14, 2014 -
Research
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Research
Adap.tv’s fifth-annual 2014 US Video State of Industry report
September 16, 2014 -
Research
IAB and Winterberry Group White Paper: Going Global: Programmatic Audience Development Around the World
September 7, 2014 -
Research