Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Research
People are watching more video on mobile, but not on the go
December 19, 2016 -
Research
Navigating the customer journey labyrinth
December 14, 2016 -
Research
Fake news fools most of the people most of the time
December 13, 2016 -
Research
Ad-spending growth will slow in 2017
December 7, 2016 -
Perspectives
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Research
What you need to know about digital video advertising in 7 charts
December 5, 2016 -
Research
Social media is a daily touchpoint for most Americans
November 29, 2016 -
Research
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Research
Omni-channel marketing is a must this holiday season
November 22, 2016 -
Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 -
Research
Interstitial ads shown to alienate, not engage
November 15, 2016