Research / Insights on current and emerging industry topics
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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 -
Perspectives
Six things we now know about native advertising
November 2, 2016 -
Research
The growing economy of web scraping
November 2, 2016 -
Research
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Research
Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 -
Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 -
Research
Media companies’ Facebook relationship status: It’s complicated
September 30, 2016 -
Research
Social media revenue trends register mix results
September 28, 2016 -
Research
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016 -
Research
Public trust in media drops to an all-time low
September 22, 2016