Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

Attention is a valuable audience attribute
May 25, 2016 attention, metrics
Research

People think reader interest should drive content for social and traditional media
May 20, 2016 content distribution, social media
Research

Mobile is powerful platform for long-form content
May 18, 2016 long-form, mobile
Research

Americans say free, ad-supported online services worth $1,200 a year
May 13, 2016 digital advertising, subscription models
Research

2016 DCN content distribution impact research
May 12, 2016 content distribution, Facebook Instant Articles, Instagram, Magid, Snapchat, social distribution
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Native advertising and the news media
May 9, 2016 native advertising
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Evaluating content distribution channels
May 4, 2016 content distribution, social distribution, supporter
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Connected TVs outnumber set-top boxes
May 3, 2016 Connected TV, OTT, streaming
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Brand activation marketing offers unified approach to target audience
April 27, 2016 digital marketing
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Mobile ad inventory value rose substantially in Q1
April 25, 2016
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The Financial Times’ research shows speed matters
April 20, 2016 consumer engagement, Financial Times, time spent
Research

Tweets drive 8.5% of social traffic, so does the content matter?
April 15, 2016 social media, supporter, traffic