Research / Insights on current and emerging industry topics

Spending climbs but consumers shift subscriptions toward value

DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.

August 10, 2026 | By Rande Price, Research VP – DCN subscription models, subscriptions

Consumers rebalance digital subscriptions around value

May 29, 2026 | By Rande Price, Research VP – DCN

Q4 2025: Rising spend and value-driven choices reshape subscriptions

January 30, 2026 | By Rande Price, Research VP – DCN

Research

Transparency is a key determent in marketers’ trust of agencies
April 13, 2016 digital marketing, transparency, trust
Research

MECLABS study points to major opportunity for online news subscriptions
April 8, 2016 newspapers, subscriptions
Research

What should be made of the civic power of social media platforms?
April 5, 2016 social media
Research

Understanding youth’s video diet so you can satisfy their cravings
April 1, 2016 audiences, digital advertising, digital video
Research

Virtual reality’s challenging future
March 30, 2016 virtual reality
Research

Location moving up in marketing priorities
March 29, 2016 location-based, marketing
Research

Ad spending forecasts still point to strong digital growth
March 23, 2016 Ad Spending
Research

6 Lessons learned from header bidding
March 22, 2016 digital advertising, programmatic, supporter
Innovation

Study finds legacy newsrooms embrace innovation, but not cultural change
March 18, 2016 culture, innovation
Research

Strong worldwide content connection
March 16, 2016 mobile, OTT, streaming
Research

US and global consumer spending on media content and technology continues to rise
March 11, 2016 media spending
Research

Marketers’ programmatic buying habits more than double
March 9, 2016 digital advertising, programmatic, supporter