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Spending climbs but consumers shift subscriptions toward value
DCN's Q2 2026 Digital Subscription Tracking Report finds households spending more overall while shifting subscriptions toward lower-cost, flexible services that offer greater value.
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
Q4 2025: Rising spend and value-driven choices reshape subscriptions
January 30, 2026 | By Rande Price, Research VP – DCN
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OPA Study Defines Today’s Smartphone User
August 20, 2012 -
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OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
June 22, 2011 -
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Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit
November 2, 2010 -
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A Sense of Place, Why Environments Matter
June 30, 2010 -
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New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
August 13, 2009 -
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Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 25, 2009 -
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Improving Ad Performance Online: The Impact of Advertising on Quality Content Sites (Wave 2)
January 8, 2009 -
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Local Online Media: From Advertising to Action
August 19, 2008 -
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Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites (Wave 1)
July 30, 2008 -
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